Publicity Rockstar™ Method · Cheat Sheet
Your Podcast Pitching Reminder
Everything that matters, on one page. Keep this open when you build your list, write your pitch, and follow up. Your job is simple: make it as easy as possible for a host to say yes.
1
The Foundation
Rockstar Offer
🎯
Get clear on your audience, your expertise, and why podcasting matters for you right now. Podcasting only amplifies what already exists, so set this first.
2
Your Podcast List
The Audience
📋
Build a small, intentional list based on audience fit, host authority, and topic relevance, not size. One aligned show beats ten random ones.
Shape 3–5 core speaking topics that are audience-first, solve a real problem, and feel relevant now. Reuse them across shows.
Send a personal, manual pitch that answers fast: why this topic fits, why the audience cares, why you're credible. It's a relevance email, not a sales email.
Be prepared, not scripted. Listen more than you perform, speak in stories, and stay human. Your presence is part of your positioning.
Do PR on your PR. Promote every episode, repurpose it into content, add it to your media page, and reference it in future pitches. It compounds.
🔍 Find the right shows
- Search your ideal podcast in iTunes, use "You might also like"
- Check the media & PR pages of others in your niche
- Google top-ranked lists (e.g. "top 100 leadership podcasts 2026")
- Use Listen Notes to search by keyword, audience, or competitor
Reactive extras: Matchmaker.fm and Podmatch, but only a tiny fraction of the 3.5 million shows are there, so lead with proactive research. Quality over quantity, always.
🎤 A strong topic has
- A clear outcome (what the listener walks away with)
- A clear audience (who it's really for)
- A clear angle (your fresh point of view)
Avoid: broad titles, vague transformation promises, and overused buzzwords. Keep 3–5 core topics, use them repeatedly, refine over time. Stories aren't just entertainment, they're evidence.
Silence is not rejection – it usually just means busy. After the interview, send a thank-you within 24 hours, confirm the publish date, add it to your tracker, and offer to help promote.
Your next moves
Set it up once, then pitch every week
1
Create one Google Workspace folder with your pitch template, speaking topics, podcast list, and tracking sheet.
2
Sign up for MailSuite so you can see who opens your pitches.
3
Finalise your 3–5 core topics and your short credibility proof.
4
Build your first small list of aligned shows and research them.
5
Send your first batch of personal pitches, then log each one.
6
Follow up on schedule: +7 days, then +4 weeks.
⏰ The consistency habit: block 2 hours every week, the same day each week, to pitch and follow up. That rhythm is what turns podcasting into a predictable, repeatable authority system.